Sylvan Lake Luxury Lakefront Listing System
A refined, repeatable system for selling premium waterfront homes on Sylvan Lake
My Promise to You
Your lakefront property will be positioned as a rare lifestyle asset, marketed with precision, privacy, and intention—locally, provincially, and beyond. Every step is strategic, calm, and designed to protect value while attracting the right buyer.
How Your Home Is Sold
- Positioned Correctly – Pricing and narrative tailored to Sylvan Lake’s shoreline, seasonality, and buyer psychology
- Presented Beautifully – World-class visuals that make the lake the hero
- Marketed Strategically – Local, Calgary, and out-of-area exposure with agent-to-agent outreach
- Shown Intentionally – High-touch, qualified showings that create emotional connection
- Negotiated Confidently – Experience-backed negotiation protecting your price and term
PHASE 1: POSITIONING & PRE-LISTING STRATEGY
Goal: Establish rarity, confidence, and a strong foundation
Checklist
- ☐ Private seller consultation
- ☐ Seller goals & ideal outcome clarified
- ☐ Preferred showing schedule & privacy level set
- ☐ Communication cadence agreed upon (weekly + post-showing)
- ☐ Shoreline type identified (sandy / natural / retaining wall)
- ☐ Dock & boat access confirmed
- ☐ Sun exposure noted (west-facing premium)
- ☐ Summer Village bylaws reviewed
- ☐ Seasonal pricing strategy established
- ☐ Custom Sylvan Lake Waterfront Strategy Brief prepared
PHASE 2: PROPERTY PREPARATION
Goal: Make the lake the focal point in every space
Checklist
- ☐ Pre-listing walkthrough completed
- ☐ Staging recommendations provided (even if minimal)
- ☐ Decluttering focused on lake-facing rooms
- ☐ Outdoor areas prepared (dock, patios, firepit)
- ☐ Windows cleaned and sightlines maximized
- ☐ Furniture positioned to frame the view
- ☐ Boats & watercraft staged intentionally or removed
- ☐ Final readiness check completed before photography
PHASE 3: WORLD-CLASS MARKETING
Goal: Create emotional desire and urgency
Checklist
- ☐ Professional interior & exterior photography
- ☐ Twilight photography scheduled
- ☐ Drone photos & video captured
- ☐ Lifestyle video filmed (dock, deck, shoreline, sunset)
- ☐ Short-form vertical video clips created
- ☐ Story-driven listing description written
- ☐ MLS listing optimized for luxury buyers
- ☐ Dedicated property webpage launched
- ☐ YouTube feature video published
- ☐ Private agent preview arranged
- ☐ Direct outreach to Calgary & Red Deer luxury agents
PHASE 4: SHOWING & BUYER EXPERIENCE
Goal: Help buyers emotionally step into ownership
Checklist
- ☐ Buyer qualification completed prior to showing
- ☐ Proof of funds or lender confirmation obtained
- ☐ Showings scheduled during optimal lake times
- ☐ Home staged for atmosphere (lighting, music, fire)
- ☐ Lake Lifestyle Guide available for buyers
- ☐ Privacy protocols enforced
- ☐ Immediate post-showing feedback requested
PHASE 5: COMMUNICATION & PRICE OPTIMIZATION
Goal: Maintain momentum and seller confidence
Checklist
- ☐ Weekly Seller Intelligence Report delivered
- ☐ Showing feedback summarized
- ☐ Online engagement reviewed
- ☐ Comparable sales monitored
- ☐ Seasonal market conditions reassessed
- ☐ Strategic recommendations clearly explained
- ☐ Re-launch plan prepared if needed (21–30 days)
PHASE 6: NEGOTIATION & CLOSING
Goal: Protect value, terms, and peace of mind
Checklist
- ☐ Buyer motivation assessed
- ☐ Offer strategy planned before presentation
- ☐ Negotiation pacing controlled
- ☐ Rarity & replacement cost reinforced
- ☐ Conditions and timelines optimized
- ☐ Seller fully informed at each step
- ☐ Conditions removed smoothly
- ☐ Possession coordination completed
- ☐ Luxury closing gift prepared
- ☐ Testimonial & referrals requested
WHY THIS SYSTEM WORKS
- ✔ Designed specifically for Sylvan Lake waterfront
- ✔ Leverages seasonality and lifestyle emotion
- ✔ Protects privacy while maximizing exposure
- ✔ Attracts qualified, out-of-area buyers
- ✔ Creates calm, confident decision-making
This is not a volume approach. It is a tailored, high-touch system built for exceptional lakefront homes.
Jacquie Bennett - Your Sylvan Lake Expert
CENTURY 21 Maximum
Jacquie Bennett, Realtor®
Cell: (403) 505-3606
Email: jacquie.bennett@century21.ca
Office Address:
3617F 50 Ave, Red Deer, AB T4N3Y5
INFO & SERVICES
Independently Owned and Operated. ®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. © 2020 Century 21 Canada Limited Partnership © 2020 Century 21 Canada Limited Partnership
The trademarks MLS®, Multiple Listing Service® and the associated logos identify professional services rendered by REALTOR® members of CREA to effect the purchase, sale and lease of real estate as part of a cooperative selling system. The trademarks REALTOR ® , REALTORS ® and the REALTOR ® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license. This listing content provided by REALTOR.ca has been licensed by REALTOR® members of The Canadian Real Estate Association. Not intended to solicit properties currently listed for sale or buyers under contract.
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